Peter G.J. Vanovertveld is co-CEO&CCO at Smart Reporting, a leading German health-tech innovator.

In his role Peter leads commercial activities and operations including development and management of the go-to-market strategy for all products, product positioning, as well as collaboration w industry partners.

Peter previously led Market Access at Vifor Pharma and Baxalta, overseeing market access, health economics, pricing, government affairs, and patient advocacy. Prior to that he built Baxter BioScience’s global market access team and was a member of Baxter’s EMEA market access leadership team. Before joining Baxter in 2007, he worked amongst others for the United Nations Organization, the European Union institutions, and as public affairs advisor specialising in healthcare and consumer affairs at EU and at national level. In these roles Peter worked with medical societies, patient organizations, and the healthcare industry to contribute to strong and successful corporate strategies aligned with stakeholders’ and public needs.

Over his career he published multiple articles on market access and commercial excellence in healthcare.

Peter holds a Masters Degree in Political Science from the University of Vienna, Austria, and an Executive MBA degree from the Vlerick Management School in Leuven, Belgium.